To stimulate local Orlando economic growth by providing a robust, extensive user created directory of local Orlando business web pages (using Proprietary SEO Tools) which can be searched and accessed from any internet browsing device, all available to both the business owners and consumers. You build it, they will come…

Search engine optimization (SEO) is the process of improving the listing rank of a website or a web page awarded by the search engines (Google, Yahoo, Bing etc.) by creating a website design with good related information, content and back links. This search process produces an organic or unpaid natural search engine results page (SERP). The higher the ranking and more frequently a website appears in the search engine results pages SERP, the more clicks will be generated and increased visitor traffic will be sent to the website. There are different types of search results, including image search, local search, video search and vertical search engines (by industry). SEO gives a website good internet presence. It helps promotes your business and drives traffic to your website by being listed on the first page of Google as a result of good search engine optimization SEO.

There are several major commercial search engines – Google, Bing, Yahoo, Ask and AOL Search. If your website cannot be indexed by these search engines, you will not be able to promote your business very effectively on the internet. People who are looking for the products and services you offer will not be able to find you using Google. The use of Google, Yahoo and Bing are a primary method of navigation for almost all Internet users today. Key word searches, are done by typing words into the search engine box using terms and phrases that can describe and are somehow related to what you want to find. Search Engine Optimization SEO achieves increased search engine traffic and good website design can make (or break) a business or organization’s success. Geo targeted visitors (advertising and marketing by location, local city or local shopping venue) can provide publicity, revenue, and local business branding. Investing in a good website design, search engine optimization SEO, internet advertising and marketing, can have a high rate of return on investment (ROI). Search Engine Optimization SEO, combined with the creation and use of an engaging well designed website to reach customers is the most cost effective form of internet advertising and marketing. The overall online results using good web design, can last a very long time. Your competition can take a large part of your advertising market, in which case it might then be hard to undo.

GeoClickz can help you get ranked on Google’s natural search results using our Proprietary SEO Tools and web design services. Internet advertising and marketing using a website that has good design is very cost effective. Visit our main user directory to view all the web pages that our GeoClickz business community has designed to promote their businesses. We offer these GeoClickz Orlando SEO Tools and web design services as a valuable service for local businesses to advertise and market themselves. Our GeoClickz Orlando SEO Tools, web design services, internet advertising, web hosting and SEO are easy to use. Grow your business using the internet’s search engines with high ranking free organic search results. Your web page advertising will be ranked on Google’s Search Results Page SERP. Get your business ranked on Google with a well designed website and help jump start your business advertising and marketing campaign.

Small business advertising can be very confusing for many companies. Some Orlando businesses often miss the fundamentals of advertising and marketing and as a result they make many costly mistakes along the way. Regardless of the size of your Orlando business, the basic principles and understanding of the rules need to be followed when it comes to advertising for Orlando effectively.

Use GeoClickz Orlando Web Design SEO Tools as a low cost solution for internet marketing. Understanding these fundamental rules of advertising can have a dramatic increase in profits and help with new customer acquisition and customer retention. According to the Small Business Administration, a small business should only spend about 5% of their gross sales on advertising. Internet advertising is the best way of promoting your business. Whatever form of advertising you choose, make sure it is a good fit for your marketing plan, overall marketing strategy and marketing budget.

Here are some basic Orlando advertising and marketing strategies to follow:

1. Use One Message: An effective ad usually delivers a single message. Your small business advertising needs to easily deliver its main message in just a few seconds.

2. Add Credibility: There are many advertising claims that have been proven false in the past and the general public is hesitant to believe what you tell them. Claims need to be real and credible. Don’t waste your money trying to convince consumers that your product is the best. They will not respond to your ad and it will probably tarnish your reputation for future sales.

3. Test Everything: Large businesses have a larger budget to run ads and then see the results of how the public responds. Small businesses do not have that luxury. Use small test marketing of coupons, tracking codes, and specials to measure the success and placement of your ad. Test only one item at a time and see what the response is like. Ask every customer how they heard about your business.

4. Be Easy to Contact: Every piece of literature, brochure, packaging, email and all company advertising signs should have full contact information including. Website and email address, phone and fax numbers, and company address etc. It seems simple but this is sometimes forgotten by most companies.

5. Match Ads to the Target: Successful business advertising directs a message at one target market at a time. Tailor each ad for the different types of customers you get based on what motivates them to make the purchase.

6. Create Curiosity: Successful business advertising does not close the sale on the product or service. Create ads that generate interest and make the customer want more information. The main purpose of the ad is for the customer to contact you. Then you will have the chance to give a good presentation and sell your product.
Having a poor advertising response doesn’t mean that you didn’t reach enough people. Often the problem is the advertising message. Small business advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant repeat exposure to have a positive impact on your small business sales.

Search engines are always making improvements towards providing a good set of search results for the user. However, the search engines constantly change the method used and how they operate for you. When an Orlando website is correctly search engine optimized SEO, people can easily find you.

If you don’t have the right information presented and indexed by the search engines, your website will be listed on the less important pages (on pages 3, 4 or even 10 in the search engine results). In addition to presenting content to search engines, SEO integrated web design can also help boost Google ranking so that your website is easily found by the general public using different keyword searches.

Online advertising and search engine marketing SEM is becoming increasingly competitive, and those companies who perform additional SEO and SEM will have a distinct advantage with increased traffics to their websites. Every website needs SEO help with good web design, we make it easy for you.