Small business advertising can be very confusing for many companies. Some Orlando businesses often miss the fundamentals of advertising and marketing and as a result they make many costly mistakes along the way. Regardless of the size of your Orlando business, the basic principles and understanding of the rules need to be followed when it comes to advertising for Orlando effectively.

Use GeoClickz Orlando Web Design SEO Tools as a low cost solution for internet marketing. Understanding these fundamental rules of advertising can have a dramatic increase in profits and help with new customer acquisition and customer retention. According to the Small Business Administration, a small business should only spend about 5% of their gross sales on advertising. Internet advertising is the best way of promoting your business. Whatever form of advertising you choose, make sure it is a good fit for your marketing plan, overall marketing strategy and marketing budget.

Here are some basic Orlando advertising and marketing strategies to follow:

1. Use One Message: An effective ad usually delivers a single message. Your small business advertising needs to easily deliver its main message in just a few seconds.

2. Add Credibility: There are many advertising claims that have been proven false in the past and the general public is hesitant to believe what you tell them. Claims need to be real and credible. Don’t waste your money trying to convince consumers that your product is the best. They will not respond to your ad and it will probably tarnish your reputation for future sales.

3. Test Everything: Large businesses have a larger budget to run ads and then see the results of how the public responds. Small businesses do not have that luxury. Use small test marketing of coupons, tracking codes, and specials to measure the success and placement of your ad. Test only one item at a time and see what the response is like. Ask every customer how they heard about your business.

4. Be Easy to Contact: Every piece of literature, brochure, packaging, email and all company advertising signs should have full contact information including. Website and email address, phone and fax numbers, and company address etc. It seems simple but this is sometimes forgotten by most companies.

5. Match Ads to the Target: Successful business advertising directs a message at one target market at a time. Tailor each ad for the different types of customers you get based on what motivates them to make the purchase.

6. Create Curiosity: Successful business advertising does not close the sale on the product or service. Create ads that generate interest and make the customer want more information. The main purpose of the ad is for the customer to contact you. Then you will have the chance to give a good presentation and sell your product.
Having a poor advertising response doesn’t mean that you didn’t reach enough people. Often the problem is the advertising message. Small business advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant repeat exposure to have a positive impact on your small business sales.